Monday, June 13, 2011

Sunny Day at the Park: June Radio PSA

For the past few years, we've partnered with the St. Louis Cardinals to promote cancer prevention at the ballpark and on game-day radio.  As part of this year's June campaign, we'll be promoting sun safety and airing some radio PSAs.

For those unable to make it to the park or tune in to RedBirds radio, here's the script and audio for one of the spots: "Close to Perfection."


Close to Perfection 0:30 (109 words)
Sunshine.  It’s one of the best things in life.  Add family, friends and baseball and you’re pretty close to perfection.

But don’t let a great day at the park keep you from looking after your skin. 

Skin cancer’s on the rise – including deadly melanoma – so be sure to protect yourself from the sun.  Wear a hat, and a long sleeve shirt.  Find shade when you can, and put on plenty of sunscreen.  Help your kids do the same.

Not only will you cut your risk of skin cancer, you’ll keep your skin looking healthier and younger.   

Brought to you by the Siteman Cancer Center at Barnes-Jewish and Washington University.

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